Our Clients’ Success Stories
GYI is proud of all the work we’ve done. We’re even prouder of the relationships that have endured the test of time.
Aqua-bound
Standup paddle boarding is sweeping the nation’s waters. GYI invited everyone to jump on board. Aqua-Bound
Blockbuster Inc.
Blockbuster Inc. allowed GYI to fly its film-freak flag. Over the years, we deployed a variety of movie and game launch parties, radio promotions, and event publicity campaigns.
Boys & Girls Clubs of the Twin Cities
GYI has helped raise awareness for events supporting this great organization, including the Twins Celebrity Waiter Event and the Skyway Open. Boy’s & Girls Clubs of the Twin Cities
Caribou Coffee
Caribou Coffee’s generous fundraising initiative for Susan G. Komen for the Cure provided a rich blend of promotional and media relations opportunities.
Clearfield Inc.
Clearfield Inc. is wired for success. GYI is helping with the online and local market media presence of this Minnesota-based technology company.
Cold Stone Creamery
GYI gave local media the scoop on Cold Stone Creamery, when they came to the frozen tundra.
Dunn Bros Coffee
When this Minneapolis-based coffee house was ready to go from a little drip (roast) to a national presence, we helped with media relations and event marketing. Dunn Bros Coffee
Event Architects
Event Architects is a valued partner with whom GYI has worked on such high profile projects as Walk to End Hunger and Living Green Expo.
Feed My Starving Children
GYI helps tells the story of this powerful Christian-based organization that is feeding families in 70 countries around the world. Feed My Starving Children
Glaceau vitaminwater
Minnesota embraced the quenching powers of Glaceau vitaminwater after our strong local market media relations initiative of this PRCG partner client.
Hayward Pool Products
GYI helps Hayward Pool Products make a big splash with consumer and trade media.
Hoover
Consumer media all over the Twin Cities test drove new Hoover models and reported on how this mainstay brand can still vacuum up the competition.
joan’s in the Park
The media is eating up the great story behind joan’s in the Park, a new style, elegantly-cozy dining destination in Highland Park.
Lettieri’s
Soccer-great Tino Lettieri kicked off this prolific food company. We helped keep the Lettieri’s ball aloft with branding, writing and media relations.
Living Green Expo
The Living Green Expo focused on the benefits of leading an environmentally responsible lifestyle. GYI helped communicate how it’s easy being green.
Lladró
When Juan Vincent Lladró of the renowned Spanish House of Porcelain came to town for a rare in-person signing to support the Susan G. Komen Foundation, GYI made sure the media took notice.
The Living Green Expo
The Living Green Expo focused on the benefits of leading an environmentally responsible lifestyle. GYI helped communicate how it’s easy being green.
Macy’s
GYI provides local market media support for various Macy’s events throughout the year ranging from the annual Macy’s Flower Show to Macy’s SantaLand.
MADD
Almost every media outlet in the Twin Cities turned out to cover the MADD media conference on the 21st anniversary of the law raising the drinking age to 21 (and the fact that it was credited with saving 21,000 lives).
The Marquette Hotel
This iconic downtown Minneapolis hotel is a media mainstay with stories as varied as its rooftop “bee hotels”, the Mary Tyler Moore table in Basil’s Restaurant, and a giant holiday gingerbread hotel in its lobby. The Marquette Hotel
Microsoft Business Solutions
Microsoft Business Solutions is the go-to software solution to much of the world’s business population. Part of that solution was a customer enewsletter supporting the various software products.
Minnesota Reading Corps/Minnesota Math Corps
GYI helps build awareness and recruit tutors for this invaluable in-school program from AmeriCorps. Minnesota Reading Corps/Minnesota Math Corps
Minnesota State Bar Association
Legalese notwithstanding, GYI approached the bench to help MSBA provide its members with clear, compelling communications.
Morton’s The Steakhouse
GYI stimulated awareness and appetites for this classic restaurant through a media relations and event strategy. Morton’s The Steakhouse
Pampers
GYI pumped up the Father’s Day fun at the Minnesota Zoo and the Black Friday holiday spirit at the Mall of America with day of Pampers-sponsored music, photos and Make A Wish. Pampers
Preston Kelly
When the Minneapolis ad agency formerly known as Kerker was renamed Preston Kelly and relocated, GYI helped orchestrate an iconic parade and Nordeast Smack Down Party.
RSP Architects
RSP Architects is one of the preeminent architectural firms in the world. GYI’s work with RSP encompasses media relations, writing, and website development.
Sierra Pacific Windows
Sierra Pacific Windows (formerly Hurd Windows and Doors) is a public relations client through GYI partner agency Fresh Roast Marketing. SPW’s outstanding products make it a clear favorite within the media covering the residential and commercial building market.
The Skyway Open
The Downtown Council’s annual miniature golf event in the Minneapolis skyway system has drawn huge crowds of Minnesotans looking to putt for a good cause. GYI drove the media attention. The Skyway Open
Sony
Sony took a leadership role in the green movement by offering to recycle all branded equipment at no charge. GYI helped create the VNR on Sony’s National Take Back Recycling Program.
Taco John’s
GYI sidled up to the Taco John’s cheeky mascot “Whiplash, The Cowboy Monkey,” to help with media outreach.
Visit Minneapolis North
Visit Minneapolis North, formerly known as Minneapolis Metro North Convention and Visitors Bureau, was rebranded and relaunched to the world at large.
Walk to End Hunger
On Thanksgiving morning, thousands of Minnesotans gather at the Mall of America to walk in support for area hunger relief organizations. GYI gets the good word (and walkers) out. Walk to End Hunger
Walmart
To help seniors enroll in the new Medicare Prescription Drug Plan, Walmart launched a public service initiative. GYI supported it with a local market public information campaign.
XM
XM introduced a new satellite radio and MP3 player, and GYI helped bring the message to the local music and techo-gadgetry media.
3M
From brokering Earth Day USA partnerships to customer recognition programs to international media relations, we’ve done extensive public relations work for 3M